Are you satisfied with the way things are going in med ed? (00:48:07): Sketchy Medical seemed to usher in a new wave for medical education.(00:43:53): How do you test the ideas to ensure a video will be successful?.(00:39:01): From conception to execution, what is the process to create one video?.(00:36:21): Where did you Sketchy Medical find contractors and how did you ensure they were the right fit?.(00:31:19): When Sketchy Medical was in the start up phase, what went into building the team? How did you decide what jobs were essential?.(00:28:37): As entrepreneur-medical students, how did you manage your time?.(00:25:19): Are there any similarities between a doctor and an entrepreneur?.(00:22:24): Did the co-founders have any ego problems at the launch of Sketchy Medical?.(00:21:05): How did you decide who gets which role at the beginning of Sketchy Medical?.
(00:19:23): Did any of the founders consider themselves as creatives?.(00:18:25): Did you have any mentors along the way?.(00:16:37): What were the early challenges you faced when working on Sketchy Medical?.(00:14:08): Do you consider yourselves business men or educators?.(00:11:53): At what point did you decide, hey, this could be a company?.(00:10:16): What were the original Sketchy videos?.(00:05:54): How did this idea come to life in medical school?.(00:02:10): So what is Sketchy Medical, the company, all about?.After listening to their story, you might not want to throw away your medical school notes just yet… Today’s guests are three of the four original members of Sketchy Medical team: Brian Lemieux, Aaron Lemieux, and Saud Siddiqui. In other words, they teach you by entertaining you. Their service uses comprehensive videos in microbiology, pharmacology, and pathology to guide viewers through illustrations using creative stories to enhance retention by associating medical topics with memorable visual elements. You’ve probably heard of or used Sketchy Medical. Once Brian’s twin brother, Aaron Lemieux, joined the team, their company, Sketchy Medical, took off to rave reviews and they haven’t looked back since. When Andrew Berg, Saud Siddiqui, and Brian Lemieux began showing off their doodles in their attempt to learn microbiology at UC Irvine School of Medicine, they never imagined those drawings turning into the beginning of an innovative and effective medical education company. Now, we learn that medical education has its own representatives. The classic image our society has of entrepreneurs are college kids tinkering away in their dorm rooms.
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